Everything has changed with the new Jeep Cherokee. It’s got an Italian base, which it inherited from the Alfa Romeo Giulietta, and European finishes, making it a product that wouldn’t generally be recognized as “Made in the Usa”. However, it does remain strictly American in its four-wheel drive system, which is a trademark of Jeep. Alfredo Altavilla, head of European operations for Fiat Chrysler, gave me another interesting bit of information: Jeep is now considered a premium, “just like Audi and Bmw.”
How much does it cost here? “It starts from €39,000 for the front- wheel drive version”—the crossover model that has become so fashionable in Europe . It ‘s the “cut and paste” price of the Audi Q5 and the BMW X3 that have the same characteristics. In my opinion, all of this amounts to a war of unequal forces—in favor of the Germans.
To learn more about how it’s going with the Cherokee, watch this video.(video) The big question is whether or not the soul of the Jeep has really been altered in search of higher “premium” profits and modern fashion. The answer would have to be “no”. It will be considered a “premium” model only for European markets. The North American market remains strong, and the Jeep continues to break sales records. Also, the price of the Cherokee in the U.S. starts at $22,995, while in the U.S. the Audi Q5 starts at $37,300 and the BMW X3 from $38,400.
However, the question still remains: How many European customers will bypass an Audi Q5 in order to buy a Jeep Cherokee?